FAQs
general
I want to buy NOAT, how can I get an access?
You need an access code. They can be found on any Noat pack in circulation. Currently, finding a pack and using the access code is the only way to enter the Noat shop. We’re a young company and factory facing high demand and want to assure great quality products. That said, we’re producing more and more pouches every week and if you sign up to our waitlist we’ll get you shop access asap.
What is NOAT?
NOAT is an oat-based nicotine pouch designed to deliver nicotine in a balanced way, lasting up to 60 minutes. It comes in paper packaging that’s fully recyclable and designed to offer adult nicotine & tobacco users a more convenient nicotine experience.
Who should use NOAT?
Adult tobacco users 21+ looking to cut down on smoking or switch from cigarettes or vapes, to a more convenient and sustainable nicotine delivery system.
Who should not use NOAT?
You must be at least 21-years old to purchase NOAT. Age-verification is required at the time of purchase. The product is intended for adult tobacco and nicotine users only and is not to be used by adults with cardiovascular diseases or women who are pregnant or breastfeeding.
Can NOAT help me quit smoking?
NOAT is not a smoking cessation therapy. If you want to quit smoking, consult a registered physician about FDA approved nicotine replacement therapies.
Where is NOAT manufactured?
Our products are made at the Noat factory in Skåne, Sweden. Given the unique formulation, shape and presentation of our products, the manufacturing process is uniquely designed for Noat. We don’t (and won’t) make white label production for other nicotine pouch brands.
ARE NOAT POUCHES ADDICTIVE?
Noat pouches contain nicotine. Nicotine is an addictive chemical.
Are NOAT pouches healthier than other nicotine pouches?
No. Noat pouches are not healthier than other nicotine pouches. While Noat features different ingredients and new pouch innovations, we do not suggest or claim that Noat provides any health benefits compared to other nicotine pouch products.
Is NOAT FDA Approved?
Noat is not approved by FDA for any purpose.
What type of nicotine does NOAT use?
A combination of nicotine polacrilex and free base nicotine. We take this approach to deliver a smooth, more balanced release. Both nicotine sources are of the highest quality, extracted from tobacco leaf and purified.
Why does NOAT use oat fibers?
We use oat fibers for their unique absorption properties, enabling Noat to hold more flavor and release it over a longer period of time: Providing a smooth, balanced flavor and nicotine experience. Oat fibers do not make Noat safer or healthier than other nicotine pouch products.
CAN NOAT DISCOLOR MY TEETH?
NOAT should not stain your teeth, whereas traditional snus often does. However, a minimal risk of slight discoloration cannot be entirely ruled out, as it depends on individual dental characteristics.
Can I use NOAT if I have a gluten intolerance?
Yes. Noat is gluten-free.
Why are NOAT pouches ph-neutral?
By aiming to match the pH-level of the mouth, Noat pouches are designed to cause less burn and disruption in the mouth: Providing a nicotine alternative that’s easier for adult smokers to switch to. The pH-neutral nature of NOAT does not have any proven health effects, nor does it make NOAT safer or less corrosive than other nicotine pouch products.
Why is NOAT plastic-free?
It enables a softer pouch user experience that sits more comfortably in the mouth. As a company and as people, we strive to minimize environmental impact such as ocean waste and general pollution. The removal of microplastics does not make noat safer or less corrosive than other nicotine pouch products.
Does NOAT use preservatives?
Yes, we use natural and purified salt. We don’t use any other industrial preservatives such as potassium sorbate, sodium benzoate, propyl paraben or propylene glycol. Ingredients matter to us, this does, however, not make noat healthier or safer than other nicotine pouches.
IS NOAT MOIST AND IS IT DESIGNED FOR THE MOUTH?
We designed NOAT to have optimum moisture for our mouth and to be between 6-7.5 in pH like most people’s mouths are. The paper around the pouch paper material is also carefully developed to offer a soft and smooth mouth user experience. The product is designed to burn less and provide a superior mouth feel to our users however some of our minty flavours might string a bit for first time users because of the mint and menthol flavours. None of these are health claims but rather innovation around user experience feel and design.
Can I stock NOAT in my store?
Please email retail@noat.com.
Using NOAT pouches:
HOW DO YOU USE NOAT?
- Place NOAT under your upper lip (Do not swallow or chew)
- Let it sit for up to 60 minutes
- Once satisfied, dispose of the pouch in a waste bin
If you experience dizziness or discomfort, take out the pouch. For more information, read the usage manual.
How long does a NOAT pouch last?
NOAT is designed to deliver flavor and nicotine up to 60 minutes.
How should I dispose of a noat pouch?
While Noat is the first biodegradable pouch, you should always dispose of used products either in the trash, or the handy little bin in the pack.
Can I swallow my salivia when using NOAT?
Yes, you can swallow your saliva when using NOAT. Unlike chewing tobacco, NOAT is a spit-free experience developed for convenient, discreet usage. Avoid chewing on or swallowing the pouch and dispose of the product responsibly after use.
Where should I store NOAT?
Room temperature is fine. Fridge is even better.
WHAT STRENGTHS DOES NOAT OFFER?
NOAT offers three nicotine strengths: 4mg, 7mg and 10mg.
What happens if I swallow a NOAT pouch?
First off, please do not swallow Noat pouches. Secondly, if it accidentally happened, there’s no reason to panic: Besides nicotine all ingredients are food-grade and shouldn’t cause any major upset to your body or digestive system. If you have swallowed a pouch and experience discomfort – contact your healthcare provider.
WHICH STRENGTH SHOULD I START WITH?
We recommend all users to start with a lower strength, but as a general principle the correct strength is determined by how much you smoke or vape on a daily basis:
- 4MG: Suitable for light nicotine users
- 7MG: Best for moderate to heavy nicotine users
- 10MG: Designed for heavy users
Why am I experiencing a burning sensation?
Noat is designed to deliver little-to-no burn. However: If you’re a new user transitioning from another nicotine source, you may initially experience a burning sensation. This will quickly go away as you keep using Noat.
WHAT FLAVORS DO YOU OFFER?
NOAT comes in a variety of flavors, developed to taste natural (not chemical). Our current portfolio lineup:
- Spearmint 4MG
- Peppermint 7MG
- Cold Mint 10MG
- Matcha 7MG
- Spicy Lime 7MG
- Spicy Melon 7MG
Can I travel with NOAT?
NOAT pouches are easy to travel with since they’re smokeless and take up minimal space. Make sure to check local regulations as some countries may have restrictions on nicotine products. It’s usually accepted to carry nicotine pouches in your hand luggage on flights, but make sure to verify airline and airport policies.
about noat pouches:
How many pouches are in a pack?
Each NOAT pack has 20 pouches.
WHERE IS NOAT PRODUCED?
NOAT is products in our factory in Sweden where a lot of expertise and category knowledge is. NOAT Inc, is a Delaware incorporated American company.
What are the ingredients in noat?
NOAT’s unique formulation is crafted with food-grade ingredients and nicotine. Our goal is to deliver a pouch that brings clarity to users, not hidden additives. Our specific ingredient list across all NOAT products is as follows: Oat & Plant fiber, water, vegetable glycerine, salt, erythritol, flavor, nicotine, sodium carbonate and sucralose.
What is Click & Mix?
Use click and mix to assemble a 5, 10 or 20-pack of NOAT with any flavors and strengths you want.
Is the pack airtight?
NOAT comes overwrapped with a thin cellophane layer, protecting the product from factory to delivery. Once open, some air and moisture exposure is inevitable, but your pouches will remain lightly moist for up to a week.
Does the pack have a bin?
Yes. To access the bin compartment, simply push the tray in the opposite direction of the pouch compartment. The bin holds up to 5 pouches. Empty it hands-free by turning the pack around and tapping it over a waste bin.
DOES NOAT CONTAIN TOBACCO?
No.
Is NOAT snus?
No. Snus is an oral pouch that contains tobacco leaf. NOAT is a tobacco-free nicotine pouch.
How should I store NOAT?
Keep NOAT in a cool, dry place away from direct sunlight exposure to preserve the freshness and potency.
Does the pack break easily?
Our paper-pack is surprisingly robust and designed to last longer than the 20 pouches it holds. To test its durability, we asked a guy who weighs 100kg to stand on the pack and it still looked as good as new (true story).
Why does your pack have a cellophane overwrap?
To protect the moisture level and product integrity from manufacturing to delivery. We are actively trying to replace the cellophane wrap with a paper-based material but unfortunately barrier-paper contains more plastic than our current solution. Can you help? Please write to us at hello@noat.com.
orders & shipping:
What is the age requirement for purchasing NOAT?
You must be at least 21-years old to purchase NOAT. To promote responsible use, all purchases are age-verified at the time of purchase, ensuring compliance with federal and state regulations. NOAT products are intended for adult use only. Underage sale is strictly prohibited.
How does NOAT verify my age?
NOAT pouches are intended only for adult nicotine users of legal age (21+) to purchase tobacco products. To place an order at noat.com, customers must provide their name, date of birth, permanent address, and a valid credit card.
This information is verified by a third-party and cross-referenced with public records to confirm the person is of legal age to purchase our product.
If a customer's public records fail to match, we will request additional information to verify the customer's age before fulfilling the order.
What payment methods do you accept?
We accept payment from all major debit and credit cards.
I received a damaged product, what do I do?
Just hit us up in the chat or email hello@noat.com. We’ll get you sorted!
What are your delivery options?
We currently ship via USPS or UPS. Free shipping is available on orders over $50.
Do you ship to my state?
We are looking to ship anywhere that pouches are legal, however, there are a number of states we don't currently ship to, these are the following:
- Alaska (AK)
- Arkansas (AR)
- California (CA)
- District of Columbia (DC)
- Maine (ME)
- Maryland (MD)
- Massachusetts (MA)
- Utah (UT)
- Vermont (VT)
How long does it take to ship my order?
We strive to process and dispatch orders as quickly as possible. Orders placed before 10AM (EST) are typically shipped the same business day; however, in some cases, dispatch may take 2-3 working days.
When will my order arrive?
We aim to ship out every order that is placed before 10AM (EST) the same day.
Delivery can vary due to location, however, we estimate for all orders to be delivered within 5-7 business days.
Can I cancel my order?
You’re able to cancel your order by sending us an email.
Once you’ve placed an order our team works hard to make sure it’s promptly packed and processed, so please notify us as soon as possible if you wish to cancel. Please note that if an order has already been dispatched we’re unable to interfere with this process
Why was my order cancelled?
If your order has been cancelled, you should have received an email accompanying this notification explaining why. For additional questions, send us an email at hello@noat.com.
What happens if my address was entered incorrectly?
You can request us to change the delivery address before it has been shipped, however, we cannot change the billing address. If your order has already been dispatched, we cannot change its destination.
You’ve sent me the wrong items!
We’re only human and occasionally mistakes can happen. If it’s happened to you, we’re very sorry and we’ll do our best to get the right items to you as soon as possible. Just hit us up in the chat or email hello@noat.com. We’ll get you sorted!
Can I return my order?
You can of course return your order within 14 days of purchase. However, we can only reimburse products with an unbroken seal. If you wish to return Noat products, send us an email to hello@noat.com. We’ll sort you out!
When will I get my refund?
If the refund is approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment within 24 hours.
Please allow 5-7 working days for the amount to show on your account. We do apologize if this seems a little long, but this time frame is dictated by your bank or card issuer and we have no control over it.
We’ll refund you by the same method as payment (e.g., the same card).
I still need help!
If you've got a problem, email hello@noat.com, we’ll get on it.