You need an access code. They can be found on any Noat pack in circulation. Currently, finding a pack and using the access code is the only way to enter the Noat shop. We’re a young company and factory facing high demand and want to assure great quality products. That said, we’re producing more and more pouches every week and if you sign up to our waitlist we’ll get you shop access asap.

NOAT is an oat-based nicotine pouch designed to deliver nicotine in a balanced way, lasting up to 60 minutes. It comes in paper packaging that’s fully recyclable and designed to offer adult nicotine & tobacco users a more convenient nicotine experience.

Adult tobacco users 21+ looking to cut down on smoking or switch from cigarettes or vapes, to a more convenient and sustainable nicotine delivery system.

You must be at least 21-years old to purchase NOAT. Age-verification is required at the time of purchase. The product is intended for adult tobacco and nicotine users only and is not to be used by adults with cardiovascular diseases or women who are pregnant or breastfeeding.

NOAT is not a smoking cessation therapy. If you want to quit smoking, consult a registered physician about FDA approved nicotine replacement therapies. 

Our products are made at the Noat factory in Skåne, Sweden. Given the unique formulation, shape and presentation of our products, the manufacturing process is uniquely designed for Noat. We don’t (and won’t) make white label production for other nicotine pouch brands.

Noat pouches contain nicotine. Nicotine is an addictive chemical.

No. Noat pouches are not healthier than other nicotine pouches. While Noat features different ingredients and new pouch innovations, we do not suggest or claim that Noat provides any health benefits compared to other nicotine pouch products.

Noat is not approved by FDA for any purpose.

A combination of nicotine polacrilex and free base nicotine. We take this approach to deliver a smooth, more balanced release. Both nicotine sources are of the highest quality, extracted from tobacco leaf and purified.

We use oat fibers for their unique absorption properties, enabling Noat to hold more flavor and release it over a longer period of time: Providing a smooth, balanced flavor and nicotine experience. Oat fibers do not make Noat safer or healthier than other nicotine pouch products.

NOAT should not stain your teeth, whereas traditional snus often does. However, a minimal risk of slight discoloration cannot be entirely ruled out, as it depends on individual dental characteristics.

Yes. Noat is gluten-free.

By aiming to match the pH-level of the mouth, Noat pouches are designed to cause less burn and disruption in the mouth: Providing a nicotine alternative that’s easier for adult smokers to switch to. The pH-neutral nature of NOAT does not have any proven health effects, nor does it make NOAT safer or less corrosive than other nicotine pouch products.

It enables a softer pouch user experience that sits more comfortably in the mouth. As a company and as people, we strive to minimize environmental impact such as ocean waste and general pollution. The removal of microplastics does not make noat safer or less corrosive than other nicotine pouch products.

Yes, we use natural and purified salt. We don’t use any other industrial preservatives such as potassium sorbate, sodium benzoate, propyl paraben or propylene glycol. Ingredients matter to us, this does, however, not make noat healthier or safer than other nicotine pouches.

We designed NOAT to have optimum moisture for our mouth and to be between 6-7.5 in pH like most people’s mouths are. The paper around the pouch paper material is also carefully developed to offer a soft and smooth mouth user experience. The product is designed to burn less and provide a superior mouth feel to our users however some of our minty flavours might string a bit for first time users because of the mint and menthol flavours. None of these are health claims but rather innovation around user experience feel and design.

Please email retail@noat.com.