naturally fluffy, highly absorbent organic compounds delivering a calm, balanced and long-lasting release.
Shop the future of nicotine.
it’s oat-based, ph-neutral and doesn’t taste like chemicals.
20 pouches
per pack
made without
microplastics
oat-based
formula
minimal
burn
3x longer
release
made in
sweden
designed to taste natural, not chemical. NOAT products are made without:
- Microplastics
- Artificial Preservatives
- Coloring Agents
- Seed Oil
- Trans Fats
- Pesticides
- Titanium Dioxide
- Sodium Benzoate
- Potassium Sorbate
- Sorbic Acid
- Ammonium Chloride
- Tartaric Acid
- Acesulfame K
- Aspartame
- Ascorbic Acid
- Magnesium Hydroxide
- Sodium Hydroxide
- Tocopherols
less ingredients. more flavor.
Oat & Plant fibers
Water
Vegetable Glycerine
flavor
Salt
erythritol
Nicotine
SODIUM CARBONATE
SUCRALOSE
WHAT OUR FIRST USERS ARe
SAYING ABOUT NOAT.
"It’s not just the pouches, it’s the whole vibe. Feels like they actually care about the people using them."
“IT’S THE KIND OF BRAND YOU WANT TO TELL YOUR FRIENDS ABOUT.”
“GINGER PEACH IS DIFFERENT IN THE BEST WAY.”
"I’ve had three people ask me today what this was."
"EVERY OTHER POUCH I’VE TRIED FEELS CHEAP AFTER USING NOAT.”
“FEELS LIKE NOAT ACTUALLY CARES ABOUT THE DETAILS.”
"The invite-only thing made me curious, but the product’s what kept me hooked."
"The taste is clean. No weird chemical aftertaste like some brands."
"Everything about NOAT feels premium. The pack, the flavor, even how it fits in my pocket. I’ve never had that with any other pouch."
"I tried other pouches but they either tasted bad or gave me headaches. NOAT’s the only one that stuck."
“FROM THE PACK TO THE FLAVOR, EVERYTHING FEELS CONSIDERED.”
“DIDN’T EXPECT TO NOTICE THE DIFFERENCE, BUT I DID RIGHT AWAY.”
“SPICY MELON SOUNDS ODD, BUT TRUST ME, IT WORKS.”
“Most pouches start burning after a couple minutes. NOAT just stays smooth the whole time.”
“CAN’T DECIDE BETWEEN WINTERGREEN AND SPEARMINT! BOTH SPOT ON.”
"I can run meetings, work out, whatever and not have to spit it out halfway through. Game changer."
"Never thought I’d care about how a pouch brand looks, but NOAT’s on a different level."
"Feels like the Apple of nicotine. Clean design, clean taste."
“ONCE YOU’VE HAD THIS, IT’S HARD TO GO BACK.”
“STAYS CONSISTENT FROM START TO FINISH.”
“IT’S THE ONLY NICOTINE PRODUCT I’M PROUD TO LEAVE OUT.”
faqs
How do you use NOAT?
- Place NOAT under your lip (Do not swallow or chew).
- Let it sit for up to 60 minutes.
- Dispose of the pouch in a waste bin. If you feel dizziness or discomfort, take out the pouch.
For more information, read the usage manual.
How many pouches are in a pack?
Each pack of NOAT contains 20 pouches.
What are the strengths?
NOAT offers three nicotine strengths: 4mg, 7mg and 10mg.
How long does a NOAT pouch last?
Each NOAT pouch lasts up to 60 minutes.
What is Click & Mix?
Use click and mix to assemble a 5, 10, 20-pack of NOAT with any flavors and strengths you want.
Does your pouch let in moisture?
NOAT packs come over-wrapped with a thin cellophane layer, protecting the product from factory to delivery. Once open, some air and moisture exposure is inevitable, but your pouches will remain lightly moist for up to a week.
Does the pack break easily?
Our paper-pack is surprisingly robust and designed to last longer than the 20 pouches it holds. To test our pack's durability, we asked a 100kg guy to step and stand on it and it looked as good as new (true story).
CAN NOAT DISCOLOR MY TEETH?
NOAT should not stain your teeth, whereas traditional snus often does. However, a minimal risk of slight discoloration cannot be entirely ruled out, as it depends on individual dental characteristics.
Does the pack have a bin?
Yes. To access the bin compartment, simply push the tray in the opposite direction of the pouch compartment. The bin holds up to 5 pouches.
Does NOAT contain tobacco?
No.
Is NOAT snus?
No. Snus is an oral pouch that contains tobacco leaf. NOAT is a tobacco-free nicotine pouch.
More questions? See our full FAQ