NOAT Nicotine Pouches User Guide

Who Should Use Nicotine Pouches?

Current smokers: To avoid nicotine withdrawal and as a safer alternative to smoking.

Former smokers: To help prevent relapse into smoking.

These products are not recommended for people who have never smoked.

What’s in Nicotine Pouches?

Nicotine pouches contain nicotine, water, plant-based ingredients, flavorings, and sweeteners.

Importantly, they do not contain tobacco.

How to Use a Nicotine Pouch:

Remove a pouch from the packaging.
Place it between your gum and lip. You may feel a tingling or warming sensation as the nicotine releases.
Keep the pouch in place for at least 5 minutes, but no longer than 60 minutes.
Dispose of the pouch in a waste bin.
Do not swallow the pouch.

(Add illustrations to this section)

Choosing the Right Nicotine Strength

Nicotine pouches are available in various strengths:

4mg: Suitable for light nicotine users (around half a pack of cigarettes per day).
9mg: Best for moderate to heavy nicotine users (approximately one pack per day).
14mg: Designed for very heavy users (1.5 packs or more per day).

If you smoke more than 20 cigarettes daily, start with a higher strength.
If it feels overwhelming, opt for a lower strength.
For those smoking fewer than 20 cigarettes daily, try a lower strength first and increase only if cravings persist.

How Often Should You Use a Pouch?

Use one pouch whenever you feel the urge to smoke, aiming for roughly one per hour.
Each pouch can stay in place for up to 60 minutes.
A single package should last 1–2 days.

Possible Side Effects

Nicotine pouches may cause:

Hiccups
Sore mouth
Nausea or upset stomach if overused

These effects are similar to other oral nicotine replacement products like lozenges or sprays.

Important Safety Tips

Never share pouches with others or reuse discarded pouches, as this can lead to infection.
If you accidentally swallow a pouch, contact your doctor immediately.
Dispose of used pouches responsibly following local regulations.